![]() ![]() This being said, you don’t want to be the person who requests to connect with everyone in their field. LinkedIn makes it easy to find alumni in your field or past and current employees, especially when personal profiles are populated with past companies, skills, schools, and associations. The more connections you have, the better your chances of finding a suitable candidate. On the flip side, it’s easier to be a big fish in a small pond than the other way around. If your industry isn’t very active on the network, then you will need to work a little harder to find connections. Some, like information technology and financial services, have a high presence and will be easier to establish connections. This is also a good time to check in on your industry. It’s still a social network and you’ll need to be interactive within the groups. However, don’t be the person who only posts about job openings. All of these groups are access points for you to post jobs. That means joining groups that are relevant to you and your job, such as industry-specific groups, alumni groups, local or regional business groups and more. If LinkedIn is a major recruitment tool for you, then you need to spend more time on it. It also includes how you use your personal page. ![]() Marketing on LinkedIn isn’t limited to Company Page posts, though. Especially in today’s climate where consumers care about the company they purchase from, you want to create a company image that appeals to your ideal candidate. Marketing and recruitment go hand in hand. In Pinterest’s case, each department has its own tab that highlights its strengths and quickly introduces you to what life is like there. Everything from department highlights to employee testimonials can live here. This is where you can put more information about working at the company. This is accessible as a paid feature called LinkedIn Career Pages. In addition to frequently posting and engaging, you’ll want to take a look at the Life section of the company profile. As a company, you want to establish yourself as an expert in your field so recruits and prospective employees will feel like they’re going into meaningful work. Beef up your LinkedIn marketing by posting relevant company and industry updates. Having an updated profile will only enhance your lead generation strategy. You want to have either a professional portrait done or have one that clearly shows your face, even when it’s a small avatar icon. You don’t want to appear as if you were a scam recruiter.Īnother overlooked part of a personal profile is your photo. ![]() Add in a few others and also complete the other profile sections. In a brief glance, will a candidate be able to see that you’re a recruiter? When you’re creating your job history, don’t stop with your current one. Next up, check your current profile to make sure everything is up-to-date, including your current job title. Having a fully filled out profile helps with recruitment efforts, especially if you’re using the network to make new connections. If things have changed or there are major updates at the company, then it’s time to refresh your LinkedIn Page. It never hurts to check your company page every now and then to make sure it’s still communicating what you want. How do you want your company to look to potential new hires? While it varies from industry to industry, most would agree that you want to present a professional page that clearly communicates your company’s values, interests and information. Here are a few tips for you to up your recruitment game. Recruiters, both fresh and seasoned, can always use a refresh on their LinkedIn recruiting strategy. It’s also one of the few places where you can repeatedly post about your job search or career wins without annoying your followers.ĭespite the shift in usage, it’s still a major network for finding new jobs and job candidates. While it used to be primarily used for recruitment, it’s also now used for sharing content and maintaining professional relationships. At 706+ million users in 200+ countries, LinkedIn is one of the most used social media platforms for making connections. ![]()
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